Lowe’s Hurricane Hotline Campaign

Lowe’s

Lowe’s is a FORTUNE® 50 home improvement company serving millions of customers a week.

Lowe’s Hurricane Hotline Campaign

How many times have you seen local media at Home Depot stores when a hurricane approaches? We took a different approach. We focused on the days after the storm when people needed help. The result: increased sales and multiple days of media coverage.

Lowe’s Hurricane Hotline Launch
I created and launched the Lowe’s Hurricane Hotline — featuring a live phone panel of home improvement experts on local TV stations in Florida and Alabama — to answer questions from viewers whose homes were damaged by the storms.
Gift Card Giveaway
Lowe’s also gave away a $1,000 gift card to a caller with the worst damage. A local TV station was there to capture the moment when a Lowe’s store manager showed up to give the winner their gift card.

This campaign chipped away at Home Depot’s lock on the market for storm-related product sales.

The Lowe’s Social Responsibility Report featured our campaign.