Little Debbie Chocolate Cupcakes Launch

Little Debbie Snacks

Little Debbie is the No. 1 snack cake brand in the U.S. Consumers have bought billions of the iconic snacks since 1960. In fact, if you lined up all those snacks end-to-end, that would be enough to circle the Earth 400 times.

The snacks are available in most major grocery stores including Albertsons, Amazon, H.E.B., Kroger, Publix, Target and Walmart, as well as convenience stores and vending machines.


Little Debbie Chocolate Cupcakes Launch

Little Debbie chocolate cupcakes achieved No. 1 market share in the U.S. after eight weeks, and Facebook likes increased by nearly 20,000% following the national PR campaign I created for the launch of the new product.

The campaign featured a national giveaway of 1 million cupcakes on National Chocolate Cupcake Day, a new website, Facebook ads and posts, in-store promotions, TV commercials, and a national consumer sampling tour featuring Smart cars that looked like Little Debbie cupcakes.

We generated national media coverage on NBC’s “Today,” MSNBC.com, in key trades, blogs and local media in 21 key cities, including Atlanta, Boston, Chicago, Cincinnati, Detroit, Hartford, Houston, Los Angeles, Manchester, N.H., Miami, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, San Antonio, Scranton, Pa., St. Louis, Tampa and Washington, D.C.