Little Debbie Snacks
Little Debbie is the No. 1 snack cake brand in the U.S. Consumers have bought billions of the iconic snacks since 1960. In fact, if you lined up all those snacks end-to-end, that would be enough to circle the Earth 400 times.
The snacks are available in most major grocery stores including Albertsons, Amazon, H.E.B., Kroger, Publix, Target and Walmart, as well as convenience stores and vending machines.
Little Debbie Anniversary Campaign
I created and led national PR campaigns for the 40th and 50th anniversaries of the brand. The campaigns helped generate millions of dollars in product sales. Best ROI: 40X.
The campaigns involved Little Debbie lookalike contests for children, new product offerings, and live Facebook chats with the real Little Debbie, Debra McKee.
We generated media coverage across the country — including a USA Today cover story — as well as coverage in mom blogs and there were plenty of Facebook, Instagram and Twitter posts by consumers.