What do you do if your home is damaged by a hurricane? Your roof has caved in. Your belongings have been destroyed. You have to find temporary housing and you have to pay a major insurance deductible.
It’s an emotional and stressful time.
My strategic program for Lowe’s made life a lot easier for consumers. It also generated a lot of sales for the home improvement retailer.
I created and launched the Lowe’s Hurricane Hotline. It featured a live phone panel of home improvement and insurance experts on local TV stations in Florida and Alabama. They answered questions from viewers whose homes were damaged by the storms.
It was a huge success. We gave people valuable information that they could act upon.
We also gave away a $1,000 gift card to callers with the worst damage.
Local TV stations captured the moment when a Lowe’s store manager showed up to give the caller their gift card.
The Lowe’s Social Responsibility Report featured our program which generated huge sales and goodwill.
Putting the consumer first always wins.