Little Debbie Chocolate Cupcakes beat out Hostess and went from zero to No. 1 market share in the U.S., following the national strategic program I created for the launch of the new product.
Little Debbie’s bakers created cupcakes that tasted much better than the iconic Hostess CupCakes.
We convinced consumers to try them and buy them.
The key part of my strategy was to give away 1 million cupcakes on National Chocolate Cupcake Day to generate consumer sampling.
Consumers received a coupon for a free carton of Little Debbie Chocolate Cupcakes through the Little Debbie website.
We also took small Smart cars branded to look like Little Debbie cupcakes to 21 major cities.
The Little Debbie sales team and several Little Debbie Cupcake Cars appeared on live TV morning shows in all those cities. The TV hosts talked about how great Little Debbie Chocolate Cupcakes tasted.
Later in the day, our team gave out free samples of the cupcakes to consumers.
Our cupcakes were also featured on NBC’s “Today” show and MSNBC.com.
My strategic program generated extensive brand awareness, massive sales and happy consumers.
You’ll get off-the-charts results when I create a strategic program for you — and you don’t even have to sell cupcakes.