How an iconic brand’s birthday celebrations generated huge profits

Little Debbie is an iconic brand. Consumers across the country have been buying Little Debbie Oatmeal Creme Pies, Swiss Cake Rolls and Nutty Buddy Bars for decades.

I’ve created and led national strategic programs for the Little Debbie brand for years — especially during key anniversaries for the brand.

The programs not only generated exceptional sales results but an outstanding return on investment for the client. The best ROI: 40x.

How did I do it? By uncovering the compelling brand stories that created an emotional connection between Little Debbie Snacks and consumers.

We held contests in cities across the country where young girls dressed up to look like the real Little Debbie who appears on all those cartons of snacks. Winners received cash prizes and became local celebrities because of all the media coverage. That helped sell Little Debbie snacks.

We set up a Facebook chat with the real Little Debbie, Debbie McKee-Fowler. Consumers from all over the country asked her questions.

We even added up the length of every Little Debbie snack sold since 1960. We were able to determine that all those snacks placed end-to-end could actually circle the Earth 400 times.

That little nugget of news — that Little Debbie executives had no idea about until I uncovered it — was enough to convince USA Today to do a cover story on the brand.

Creating new ways to look at old brands and convincing consumers to buy. That’s what I did for Little Debbie. That’s what I can do for you — and help you generate huge profits along the way.