Bayer Advanced Tree & Shrub Protect and Feed Campaigns

Bayer Advanced Lawn & Garden Brand

I helped launch Bayer Advanced, which was owned by Bayer, and helped it become one of the largest lawn and garden brands in the United States.

I created the strategy and led the account for the digital, social media and PR components of the brand.

I created annual programs that helped take Bayer Advanced, and Bayer Advanced Natria for organic gardening, from obscurity to one of the fastest-growing brands in the industry.

I helped lead Bayer Advanced All-in-One Rose & Flower Care and Bayer Advanced Tree & Shrub Protect & Feed to No. 1 market share.

We generated media coverage for the Bayer Advanced brand on ABC, FOX News, HGTV, NBC’s “Today,” The Wall Street Journal and in local media throughout the country, by showing consumers how to create beautiful lawns and gardens and grow delicious vegetables.

We Helped Take Bayer Advanced Tree & Shrub Protect & Feed to No. 1.

Our Strategy

Bayer Advanced Tree & Shrub Protect & Feed provides fertilizer and insect control in one bottle.

Our programs focused on the benefits of trees, such as how they reduce your heating and air conditioning bills and add value to your property. 

We also created and led media tours in key parts of the country that were dealing with the Emerald Ash Borer. That insect killed millions of ash trees. Bayer Advanced actually prevents this insect from harming the trees. 

In short, our campaigns highlighted problems and showcased how Bayer Advanced was the solution.

The product soared to No. 1 market share.