We Helped Take Bayer Advanced Tree & Shrub Protect & Feed to No. 1.
Bayer Advanced Tree & Shrub Protect & Feed provides fertilizer and insect control in one bottle.
Our programs focused on the benefits of trees, such as how they reduce your heating and air conditioning bills and add value to your property.
We also created and led media tours in key parts of the country that were dealing with the Emerald Ash Borer. That insect killed millions of ash trees. Bayer Advanced actually prevents this insect from harming the trees.
In short, our campaigns highlighted problems and showcased how Bayer Advanced was the solution.
The product soared to No. 1 market share.