Case Studies

Alabama Tourism’s Year of Food Campaign

Alabama became a top tourist destination following the national PR program that I created. It won the U.S. Travel Association’s Mercury Award for best special promotion.

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Little Debbie Anniversary Campaigns

The Little Debbie campaigns that I developed helped generate millions of dollars in product sales. But the  return on investment was even better: 40X.

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Little Debbie Chocolate Cupcakes Launch

Little Debbie chocolate cupcakes achieved No. 1 market share in the United States in just eight weeks, following the national PR campaign that I developed.

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LouAna Peanut Oil Campaigns

The national programs that I created for turkey frying with LouAna Peanut Oil extended the sales season 5X and helped maintain No. 1 market share.

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Bellin Health’s “Best Hands in Green Bay”

Bellin’s robotic surgery program became No. 1 in Green Bay, Wisconsin following the innovative program that I created. Check it out.

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Bellin Health’s “Real Men Don’t Wait”

The men’s health campaign that I helped create generated 3,000 new patients and $7.5 million in new revenue for Bellin Health.

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CareSpot Urgent Care Launch

CareSpot revenue increased 26% following the PR campaign that I created for the launch of 57 new or rebranded centers in five states.

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Bayer Advanced Rose & Flower Care

I helped lead the Bayer Advanced All-in-One Rose & Flower Care product from zero to No. 1 market share in the United States.

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Bayer Advanced Tree & Shrub Protect & Feed

I helped lead the Bayer Advanced Tree & Shrub Protect & Feed product from zero to No. 1 market share in the United States.

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JAWS Cleaners Campaign

I helped launch this environmently-friendly home cleaning brand. The products are strong sellers across the country. 

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Kirkland’s Grand Opening Campaigns

Store sales increased as much as 100% following the national influencer program that I created.

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Lowe’s Hurricane Hotline Campaign

The program that I created chipped away at Home Depot’s lock on the market for storm-related product sales.

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