How a state cashed in on culinary tourism

How an iconic brand’s birthday celebrations generated huge profits

How Little Debbie Chocolate Cupcakes became No. 1 in eight weeks

I made cooking oil fun and the client cashed in

NFL players and doctors played a game and took a hospital’s robotic surgery program to No. 1

Three thousand new patients for a $1 billion hospital in three months

Helping a startup become a $268 million gardening brand

How influencers made JAWS a hot seller

Kirkland’s store sales increased as much as 100%

How Lowe’s put the consumer first and made money