Brand Advisor/Investor: Advise brands on establishing key points of difference, product and service development, message development, communications strategy, responsible artificial intelligence, brand storytelling, consumer insights and segmentation, customer journey and experience mapping, content marketing, agile marketing, digital and social media, public relations, growth hacking, maximizing sales, customer retention, etc.
Founder & CEO, Trouncem: I’m creating a company that will innovate brands through responsible artificial intelligence and other methods to help them achieve a competitive advantage. We’ll add marketing technology to create agile programs that connect with consumers emotionally and that will generate significant sales and profits for clients.
Expertise: Advertising, agile marketing, always-on marketing, artificial intelligence, brand storytelling, branding, consumer insights, content marketing and management processes, corporate communications, crisis prevention and response, customer journey and experience mapping, customer lifecycle, digital and social media, influencer marketing, internal communications, issues management, litigation communications, marketing automation, marketing strategy, media relations, product development, public relations, reputation management and strategic planning.
Industry experience: Startups to $59 billion dollar brands in the apparel, consumer packaged goods, healthcare, home and garden, hotels, restaurants and retail industries.
Executive VP & Brand Strategist, blr further: Helped drive 31% average annual revenue growth for this healthcare ad agency that represented $550 million to $4.1 billion brands.
Founder & CEO, Digital Evolution Media: Grew this company from a startup, and made a profitable exit, after providing popular digital content for FOX Sports, MSN, Yardbarker and Bleacher Report.
SVP & Partner, Luckie & Company: Grew the PR division of this ad agency from a small department to a nationally-ranked operation representing national consumer brands. I generated 22% average annual revenue growth during my time with the firm.
Results: Successfully launched more than 100 national consumer products. My programs often generated 5% to 100% sales increases for clients and prevented or limited damage from crises.
Brand experience: Promoted and protected startups to $59 billion brands, such as Airborne Immune Support Supplements, Alabama Tourism, American Cast Iron Pipe Company, Balch & Bingham, Bellin Health and its Green Bay Packers sponsorship, BJC HealthCare, Blue Cross Blue Shield of Alabama, Books-A-Million, Bayer Advanced, Bayer Properties, CareSpot Urgent Care, Dean’s Dairy Dip, JAWS Cleaners, Kirkland’s Home Decor, Little Debbie Snacks, LouAna Cooking Oils, Lowe’s Home Improvement, Marie’s Dressings, MedJetAssist, M-D Building Products, Motion Industries, Outdoor Alabama, Russell Athletics Golf Apparel, Security Health Plan, Southern Research, Sta-Green Fertilizers, St. Bernards Healthcare, Subway, Sunbelt Bakery and Vigoro fertilizers.
Google, Machine Learning for Business Professionals, Dec. 2019
Northwestern University’s Kellogg School of Management, Digital Marketing Strategies: Data, Automation, AI & Analytics, Nov. 2019
No. 1 ranked marketing program in the United States. U.S. News News & World Report, 2019
Executive education: AI, deeplearning.ai, Palo Alto, Calif., Nov. 2019
Northwestern University, M.S. Broadcast Journalism. University of Maryland, B.A. Speech Communications