Brand Advisor: Advise startup founders on a consulting basis on establishing key points of difference; product, service and message development, communications strategy, responsible artificial intelligence, brand storytelling, consumer insights and segmentation, customer journey and experience mapping, content marketing, agile marketing, digital and social media, influencer marketing, public relations, growth hacking, maximizing sales, customer retention, operating thorough the COVID-19 crisis, etc.
Advisor: DeepBench, a Boston-based advisory network founded at MIT. CoFoundersLab Advisors Network, a Burbank, Calif.-based advisory network with more than 300,000 entrepreneurs in 140 countries.
Investor: I invest in innovative tech companies.
Founder & CEO, Trouncem: I’m creating a company, comprised of AI engineers and marketing technologists, that will innovate brands through responsible artificial intelligence, AR, VR, IoT and other methods to help them achieve a competitive advantage. We’ll add sophisticated marketing technology to create agile programs that connect with consumers emotionally and that will generate significant sales and profits for clients.
Skills: Revenue development, product development, business turnaround, culture transformation, leading multi-office teams, national account management, budget management, intelligence analysis, marketing technology, P&L, strategic planning and integrating artificial intelligence into businesses.
Expertise: Advertising, agile marketing, always-on marketing, brand storytelling, branding, consumer insights, content marketing, corporate communications, crisis prevention and response, customer journey and experience mapping, customer lifecycle, digital and social media, influencer marketing, internal communications, issues management, litigation communications, marketing automation, marketing strategy, media relations, product development, public relations, reputation management, responsible artificial intelligence, strategic planning and customer segmentation.
Industry experience: Startups to $59 billion dollar brands in the apparel, consumer packaged goods, drones, e-commerce, food products, healthcare, home and garden, hotels, manufacturing, restaurants and retail.
Executive VP & Brand Strategist, blr further: Helped drive 31% average annual revenue growth for this healthcare ad agency that represented $550 million to $4.1 billion brands.
Founder & CEO, Digital Evolution Media: Grew this company from a startup, and made a profitable exit, after providing popular digital content for FOX Sports, MSN, Yardbarker and Bleacher Report.
SVP & Partner, Luckie & Company: Grew the PR division of this ad agency from a small department to a nationally-ranked operation representing national consumer brands. I generated 22% average annual revenue growth during my time with the firm.
Results: Successfully launched more than 100 national consumer products. My programs often generated 5% to 100% sales increases for clients and prevented or limited damage from crises.
Brand experience: Promoted and protected startups to $59 billion brands, such as Airborne Immune Support Supplements, Alabama Tourism, American Cast Iron Pipe Company, Balch & Bingham, Bellin Health and its Green Bay Packers sponsorship, BJC HealthCare, Blue Cross Blue Shield of Alabama, Books-A-Million, Bayer Advanced, Bayer Properties, CareSpot Urgent Care, Dean’s Dairy Dip, JAWS Cleaners, Kirkland’s Home Decor, Little Debbie Snacks, LouAna Cooking Oils, Lowe’s Home Improvement, Marie’s Dressings, MedJetAssist, M-D Building Products, Motion Industries, Outdoor Alabama, Russell Athletics Golf Apparel, Security Health Plan, Southern Research, Sta-Green Fertilizers, St. Bernards Healthcare, Subway, Sunbelt Bakery and Vigoro fertilizers.
Google, Machine Learning for Business Professionals, Dec. 2019
Northwestern University’s Kellogg School of Management, Digital Marketing Strategies: Data, Automation, AI & Analytics, Nov. 2019
No. 1 ranked marketing program in the United States. U.S. News News & World Report, 2019
Executive education: AI, deeplearning.ai, Palo Alto, Calif., Nov. 2019
Northwestern University, M.S. Broadcast Journalism. University of Maryland, B.A. Speech Communications