Public Relations

Represented Startups to $59 Billion Brands

Created successful PR Programs for national brands

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Brands Represented

Apparel, CPG, health, retail & tourism

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Products Launched

Successful national CPG launches

5 %
Annual Sales Increases

Clients saw 5% to 26% annual sales growth

Case Studies

Created successful PR Programs for national brands

Bellin Health

“Best Hands in Green Bay”

Bellin Health’s robotic surgery program became No. 1 in Green Bay following the social media campaign I created. My campaign generated a 4,700% increase in Facebook likes and a 42% increase in visits to Bellin.org. Click-through rates for digital ads were 200% higher than the national average. I used social media to attract 600 people to the “Best Hands in Green Bay” reality show-style competition that I created between Bellin surgeons and Green Bay Packers receivers Jordy Nelson, Randall Cobb and James Jones. They used a surgical robot to play the game “Operation,” tie laces on a pair of football cleats, and peel a grape. Consumers voted on who would win the competition through a Facebook app.

Bayer Advanced

  • Member of the original team that launched this national lawn and garden brand and helped take it to No. 2 in the U.S. 
  • Led the national PR account and created all campaigns. 
  • Launched the Natria brand and new products each year
  • Helped lead Bayer Advanced rose and tree care products to No. 1 market share
  • Generated massive national media coverage for 12 appearances in the Rose Parade
  • Coolest campaign: Placed a rose grown with Bayer Advanced rose care products on NASA’s space shuttle. The rose was featured on a Bayer Advanced Rose Parade float. Media coverage: ABC, NBC, HGTV, NBC’s “Today,” and local media across the country.

Little Debbie

  • Led the national PR account for this No. 1 selling snack cake brand
  • I created and led national campaigns for new products, the 40th and 50th anniversaries of the brand, and Little Debbie’s NASCAR sponsorship.
  • Coolest campaign: I created the national PR campaign for the launch of Little Debbie chocolate cupcakes. The campaign featured a national giveaway of 1 million cupcakes, national TV ads, in-store promotions, and a national consumer sampling tour featuring Smart cars that looked like cupcakes.
    Generated massive national and local media coverage. The new product achieved No. 1 market share after just eight weeks.

Kirkland's

  • Led the national PR account
  • I created and led national PR campaigns for the opening of 45 stores annually for this national home decor retailer. The campaigns featured interior designers solving consumer home decor problems in each market. 
  • Store sales increased as much as 18% compared to Kirkland’s control standard. 

Lowe's

  • Led PR campaigns in local markets
  • Coolest campaign: After hurricanes hit communities, I created and launched the Lowe’s Hurricane Hotline.
    It featured live panels of home improvement experts on local TV stations to help viewers whose homes were damaged by the storms. 
  • This campaign chipped away at Home Depot’s lock on the market for storm-related product sales. 
  • The Lowe’s Social Responsibility Report featured my campaign.