LOUANA PEANUT OIL
LouAna is the No. 1 peanut oil brand in the U.S. It’s sold in most major grocery stores, including Amazon, H.E.B., Kroger, Publix and Target, as well as Academy Sports and Ace Hardware.
LOUANA PEANUT OIL TURKEY FRYING CAMPAIGNS
Our national PR campaigns for turkey frying with LouAna Peanut Oil extended the sales season to five months, instead of just one month, and helped the No. 1-ranked LouAna brand increase revenue despite dramatically increased competition.
We did this by aligning turkey frying with the college and NFL football season, and driving home the point that peanut oil not only makes fried turkey taste great without being greasy, it’s also safer to use compared to other cooking oils.
We created an experiential media tour and generated media coverage for the LouAna brand on NBC’s “Today,” “FOX & Friends,” ESPN Radio, the History Channel and in local media across the country.