LITTLE DEBBIE CHOCOLATE CUPCAKES

LITTLE DEBBIE SNACKS

Little Debbie is the No. 1 brand of snack cakes in the U.S. Consumers have bought 157 billion of the iconic snacks since 1960. In fact, if you lined up all those snacks end-to-end, that would be enough to circle the Earth nearly 400 times.

The snacks are available in most major grocery stores including Albertsons, Amazon, H.E.B., Kroger, Publix and Target, as well as convenience stores and vending machines.

LITTLE DEBBIE CHOCOLATE CUPCAKES LAUNCH

Little Debbie chocolate cupcakes achieved No. 1 market share in the U.S. after eight weeks, and Facebook likes increased by 19,900%, following the national PR campaign I created for the launch of Little Debbie chocolate cupcakes.

The campaign featured a national giveaway of 1 million cupcakes on National Chocolate Cupcake Day, a new website, Facebook ads and posts, in-store promotions, TV commercials, and a national consumer sampling tour featuring Smart cars that looked like Little Debbie cupcakes.

We generated national media coverage on NBC’s “Today,” MSNBC.com, in key trades, blogs and local media in 21 key cities across the country including Atlanta, Boston, Chicago, Cincinnati, Detroit, Hartford, Houston, Los Angeles, Manchester, N.H., Miami, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, San Antonio, Scranton, Pa., St. Louis, Tampa and Washington, D.C.