LITTLE DEBBIE ANNIVERSARIES
LITTLE DEBBIE SNACKS
Little Debbie is the No. 1 brand of snack cakes in the U.S. Consumers have bought 157 billion of the iconic snacks since 1960. In fact, if you lined up all those snacks end-to-end, that would be enough to circle the Earth nearly 400 times.
The snacks are available in most major grocery stores including Albertsons, Amazon, H.E.B., Kroger, Publix, Target and Walmart, as well as convenience stores and vending machines.
LITTLE DEBBIE ANNIVERSARY CAMPAIGNS
I created and led national PR campaigns for the 40th and 50th anniversaries of the Little Debbie brand. The campaigns helped generate millions of dollars in product sales. Our best ROI: 40X.
The campaigns involved Little Debbie lookalike contests for children, new product offerings, and live Facebook chats with the real Little Debbie, Debra McKee.
We generated national and local media coverage — including a USA Today cover story — as well as coverage in mom blogs and significant social media engagement.