JAWS is turning the home cleaning industry on its head. It’s available on Amazon, jawscleans.com, as well as at Bed Bath & Beyond, Kroger, and other retailers. We played a big role in this brand’s success.
HOW WE LAUNCHED JAWS
We launched this national eco-friendly brand of glass, kitchen, hardwood floor and shower cleaners and helped it gain credibility, retail distribution and sales.
This innovative brand created the Just Add Water System. You buy an empty bottle and pods of cleaners. Fill the bottle with water, insert the cleaning pod into the neck, twist on the sprayer and the concentrated non-toxic cleaner is released.
The bottles are designed to be reused. The refill pods are recyclable. That reduces plastic in landfills or that winds up in our oceans. Since you keep the bottle and buy the refill pods, JAWS costs less than many competitors.
We took a PR approach to help give the brand credibility in the marketplace. We asked influencers to try it.
Good Housekeeping, nationally syndicated radio show host Gary Sullivan, mom bloggers, reporters for local newspapers, and local radio show hosts across the country, have all raved about JAWS— and that’s generated sales.