BELLIN HEALTH’S “REAL MEN DON’T WAIT

BELLIN HEALTH

Bellin Health is a $1 billion acute care hospital in Green Bay, Wisconsin that serves thousands of patients. It’s the official healthcare partner of the Green Bay Packers.

“REAL MEN DON’T WAIT” CAMPAIGN

The men’s health campaign I helped create generated 3,000 new patients and $7.5 million in new revenue for Bellin Health in three months. 

We also created the website RealMenDontWait.com.

The communications program redefined the way hospitals market preventive healthcare to men.

The White House featured the campaign at a 2016 event called “Dialog on Men’s Health,” to focus attention on the need to encourage men to be proactive about their health.