BELLIN HEALTH’S “BEST HANDS IN GREEN BAY”
Bellin Health is a $1 billion acute care hospital in Green Bay, Wisconsin that serves thousands of patients. It’s the official healthcare partner of the Green Bay Packers.
“BEST HANDS IN GREEN BAY” CAMPAIGN
Bellin’s robotic surgery program became No. 1 in Green Bay following the social media program and event that I created.
The campaign generated a 4,700% increase in Facebook likes and a 42% increase in visits to Bellin.org. Click-through rates for digital ads were 200% higher than the national average.
We used social media to attract 600 people to the “Best Hands in Green Bay” reality show-style competition that we created between Bellin surgeons and Green Bay Packers’ receivers Jordy Nelson, Randall Cobb and James Jones.
They used a surgical robot to play the game “Operation,” tie laces on a pair of football cleats, and peel a grape.
Consumers voted on who would win the competition through a Facebook app that we created.