Founder & CEO, Trouncem: Creating an AI marketing company.
Investor: I’m a value investor in innovative companies.
Marketing strategist: Expertise in customer expectations in a digital world, deductive and inductive consumer insights, ethnography, customer experience mapping, human factors research, social data mining, motivescapes, artificial intelligence (AI) in customer insights, customer segmentation techniques, automated behavioral marketing, customer journey mapping, improving customer experience, content management processes, creating content hubs, brand storytelling structure, transmedia storytelling, storytelling campaign design, always-on marketing, agile marketing, moving from conventional to agile marketing, implementing and scaling agile marketing, marketing mix modeling, cross channel attribution, multi-touch attribution, A/B testing and optimization, marketing experimentation, marketing automation, AI applications and customer lifecycle.
Executive VP & Brand Strategist, blr further: Helped drive 31% average annual revenue growth for this healthcare ad agency that represented $550 million to $4.1 billion brands.
Founder & CEO, Digital Evolution Media: Grew this company from a startup, and made a profitable exit, after providing popular digital content for FOX Sports, MSN, Yardbarker and Bleacher Report.
SVP & Partner, Luckie & Company: Grew the PR division of this ad agency from a small department to a nationally-ranked operation representing startups to $59 billion brands. I generated 22% average annual revenue growth during my time with the firm.
Results: Successfully launched more than 100 national consumer products. My programs often generated 5% to 100% sales increases for clients and prevented or limited damage from crises.
Brand experience: Promoted and protected startups to $59 billion brands, such as Airborne Immune Support Supplements, Alabama Tourism, American Cast Iron Pipe Company, Balch & Bingham, Bellin Health and its Green Bay Packers sponsorship, BJC HealthCare, Blue Cross Blue Shield of Alabama, Books-A-Million, Bayer Advanced, Bayer Properties, CareSpot Urgent Care, Dean’s Dairy Dip, JAWS Cleaners, Kirkland’s Home Decor, Little Debbie Snacks, LouAna Cooking Oils, Lowe’s Home Improvement, Marie’s Dressings, M-D Building Products, Motion Industries, Outdoor Alabama, Russell Athletics Golf Apparel, Security Health Plan, Southern Research, Sta-Green Fertilizers, St. Bernards Healthcare, Subway, Sunbelt Bakery and Vigoro fertilizers.
Business experience: Marketing technology strategy, digital and social media strategy, improving digital and in-store consumer experience, influencer marketing, crisis prevention and response, litigation communications, issues management, internal communications, media relations, new product and new service development, public relations and reputation management.
Executive Education: Northwestern University’s Kellogg School of Management
No. 1 ranked marketing program. U.S. News News & World Report, 2019
Certificate: Digital Marketing Strategies: Data, Automation, AI & Analytics, Nov. 2019
Northwestern University, M.S. Broadcast Journalism. University of Maryland, B.A. Speech Communications